Ellipse (Thesis Project - Concept Design)
TIME 6 months
POSITION Senior Industrial Design Student
Ellipse is a contemporary design of a simple DIY tool set. The tool set consists of a hammer, tape measure, utility knife, and torpedo level. The ellipse shape is the key design element for this project. The project approach will start with understanding the internal components that make up the functional product architecture and the Colors, Materials, and Finishes (CMF) that are appropriate for this newly created brand.